Frédérique Constant’s new advertising campaign for its ladies Double Heart Beat Watch Collection will help to cure children with heart malfunctions. Featured personalities will put their celebrity and passion at the service of the new campaign. For each watch sold, Frédérique Constant will donate the cost of a life-saving heart scan to the International Children’s Heart Foundation.

Instead of image rights (royalties), Frédérique Constant will make substantial donations to charities working internationally and preferably involved in healthcare (Children/Heart), thus creating a direct and natural connection with brand’s signature “Heart Beat”.

Frédérique Constant works with personalities who are willing to put their celebrity and passion at the service of the new campaign.

Julia Malik (left)
Nina Badric (right)